Job ref: 174615
TPR grade: R&O Grade 6 - Principal
About us
More than half the UK working population rely on The Pensions Regulator (TPR) to regulate their retirement savings. With a career at TPR, you’ll be joining an organisation that will impact on millions of lives for decades to come.
Everyone at TPR plays an important role in helping to keep more than £2trn of savings safe. We’re committed to bringing people into TPR who are ready to make a difference and put UK savers at the heart of what we do.
It is important to us that TPR remains a great place to work. We do all we can to help our people reach their full potential with learning, secondment, and development opportunities. We put our 900+ employees first, supporting flexible working and offer a diverse, lively, and inclusive environment. This includes our Disability Network, Family Network, LGBT+ Network (Proud), Minority Ethnic (ME) Network and Women’s Network, which offer spaces to connect.
Our new corporate strategy outlines a bold and challenging vision of how pensions regulation should evolve to keep pace with a change in the scale and nature of the industry. We are at the start of that journey. Join us to find out what part you can play.
We operate a hybrid working model, with regular attendance in our Brighton office to connect with colleagues across the business.
Role
This is a fantastic opportunity to join as a Senior Advertising and Campaigns Manager! In this role you will lead the marketing and campaigns team to develop, deliver and evaluate integrated, multi-channel communications activity, designed to generate behaviour change and contribute to improved outcomes for pension savers as defined in TPR’s corporate strategy. This position requires cross-team and cross-government working to deliver the most impactful campaigns.
You will be accountable for the assurance process for all advertising and marketing spend through the provision of robust business cases, ensuring plans deliver value for money and evaluation measures are clearly defined to government standards.
Using the theory of behaviour change, you will oversee the measurement and impact of our campaigns to evaluate their effectiveness in achieving policy aims and delivering organisational impact.
With an increasing need to drive efficiencies across government, there will be an ongoing focus on continuous improvement and enhancements of various TPR owned channels and solutions.
This is a strategically important post, ensuring the quality and effectiveness of audience centred communication campaigns.
Responsibilities
Team Management: accountable for daily team management (4 direct reports, team size of 10 in total), resourcing and ensuring right skills are in place to deliver against the operational plan.
Communications Strategic Planning: accountable for setting team goals and actionable strategies that align with organisational objectives and help the campaigns team meet targets.
Budget Management: accountable for approval of spend within agreed budgets and securing approval to spend on campaign activity in line with government spending controls.
Communications Evaluation: accountable for the evaluation of campaign effectiveness in achieving policy aims and delivering organisational impact.
Stakeholder Management and Leadership: lead the strategic relationship with agency partners, ensuring the maximum value for money and effectiveness is derived.
Continuous Improvement: lead initiatives to drive efficiencies across TPR owned channels and solutions to bring about measurable improvement.
Essential and desirable criteria
Essential
- Leadership and matrix management.
- Delivering multi-part, multi-channel, strategic communication programmes designed to generate behaviour change.
- Strategy articulation and provision of strategic direction (campaigns team and S&C working groups).
- Stakeholder management.
- Oversight of significant communication budgets.
- Standard MS office suite.
Desirable
- Knowledge of pensions and regulation.
- CRM / data base marketing (MS Dynamics 365) and latest data privacy laws.
- Govt spending controls and professional assurance process for communications.
- Web analytics and campaign tracking (Google analytics and Power BI).
- Social media posting and listening solutions.
Salary and benefits
As well as a starting salary from £56,498, we offer:
- Civil Service Pension arrangements, which are recognised as some of the best in the pensions world
- discretionary bonus arrangements
- access to performance related pay progression
- 25 days annual leave provision
- flexible working arrangements
- development opportunities
- enhanced parental leave arrangements
- a free employee assistance programme
- an excellent office location in Brighton
How to apply
To apply please email recruitmentteam@tpr.gov.uk quoting role reference number 174615 along with:
- a covering letter with details of how your skills and experience meet the role requirements
- a copy of your CV
- details of your notice period
Current TPR employees in their first 12 months of employment who want to apply for this vacancy should first contact their line manager to discuss their application.
We are an inclusive employer and offer equal opportunities regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex and sexual orientation.
As a Disability Confident employer, we’re committed to the recruitment, employment, retention and development of people with disabilities and to improving their employment opportunities. Candidates who declare that they have a disability and who meet the essential criteria for the job will be offered an interview.
Applications will be considered on a part time and job share basis.
In accordance with Home Office guidance, the successful candidate will be required to provide their right to work in the UK before they start employment. Unfortunately, TPR is not able to offer sponsorship at the time. TPR is a UK-based organisation with a working location in Brighton, candidates must live in the UK to be employed by us.
The Pensions Regulator is an arm’s length government body and part of the public service.
Any offer of employment will be subject to the receipt of satisfactory background screening checks and criminal record checks (BPSS).
If you have any queries about this role, or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please email recruitmentteam@tpr.gov.uk.